EMMA IN STYLE
14 April 2015CORPORATE IDENTITY EMMA
EMMA is growing and therefore we want to keep improving. You want our brand to be the best in terms of safety, and to guarantee EXTREME safety. EMMA will be perceived as a company that guarantees EXTREME SAFETY!
Emma in Style:
Have you started using our new logo in your communication yet?
Do you have the correct link to our website www.emmasafetyfootwear.com?
Have you advertised the new product images and descriptions on your website?
A LOT HAS CHANGED IN 80 YEARS, OUR PASSION FOR QUALITY HASN'T.
Emma is a wonderful and flourishing company with a rich history.
We have a strong market position, we make quality safety shoes and we can rely on a team of passionate and highly dedicated colleagues. In the coming years, EMMA will keep growing and investing, in the Netherlands, in Belgium and also in the rest of Europe. With a
new range of footwear that meets the needs of the different markets. Of course we will keep on doing what we do best: develop and make quality safety shoes.
LOGO IN TEXT AND IMAGE
Since 2013, Emma Safety Footwear uses new communication and design guidelines for stylistic elements, typography, logo applications and colour usage.
We have developed these into existing as well as new communication formats such as: advertising, packaging, corporate identity, shoes,
trade fairs, signing, etc. These make our guidelines come to life.
TONE OF VOICE
The right tone of voice allows us to communicate distinctively and to properly convey the"Extremely Safe” promise.
HOW TO USE THE POWER OF WORDS TO CREATE STRONG COPY.
USE PAY-OFF
Emma Safety Footwear pursues the highest safety. In doing so, we exceed the existing standard "Extremely" doing the utmost, to the highest degree. We claim market leadership and the highest level of safety without literally saying so. In our communication we use 'extremely' as a guide for image and tone, in the sense of extraordinary. (Extremely: severe, very intense, dangerous or difficult.)
We claim the most specific and extreme conditions as the natural habitat for our brand. This all converges in the promise of the brand: EXTREMELY SAFE.
